I'm a strategic and commercially astute Executive Creative Director with over 20 years experience of building and adding value to lifestyle brands – from high street to super premium. I continuously add relevance and meaningful results, as well as beauty, to the brands I work with. My starting point is always the brand strategy and the creative strategy. The resulting work has created brands that are market leaders, held the No. 1 position on The Sunday Times “Fast Track 100” list, and been voted the “most advocated” British brand in the UK.
My employers include: Hotel Chocolat (Executive Creative Director & Board Director); IWG (Executive Creative Director); Marks & Spencer (Digital Head of Creative); VOGUE (British, German & Russian); AMV BBDO (Creative & Editorial Director);and Leagas Delaney (Executive Creative Director).